Retail Renewal Services

As state governments reopen their economies and shoppers flow back into stores a new reality is taking shape in retailers across the country. How many shoppers return and what kind of buying mood they are in remains to be seen. The question is, are you ready to face the long term challenges of promoting social distancing and infection control that eases the fears of customers?

Many customers will have serious reservations about shopping again and will not experience a sense of “normal” for the foreseeable future. Shopper behavior has changed forever and the temporary safety measures you’ve implemented will remain in place for some time. The next battle you must wage is the permanent changes within your store that will give customers and workers the confidence they can safely enter without anxiety or trepidation.

Retailers who make customers feel most comfortable and safe are going to win this invisible war. However, this will require much more than simply taping an “X” on the floor at your checkouts. It will require a Retail Renewal of your store environment that conforms to meet the new realities of living in a world with the Coronavirus.

With this virus, it will not be possible to make shopping and working a zero-risk affair. But you can lower that risk by enhancing safety measures in many areas. At DisplayMax, we have identified three critical aspects of your operations where you can implement Retail Renewal concepts to transform your sales floor to keep customers and workers safe:

1.  Customer Flow
2.  Checkout Areas
3.  Customer Safety

Many of these areas have been part of the initial reaction to the pandemic but a deeper dive is necessary for long term mitigation.

1. Customer Flow

The first step in Retail Renewal is redirecting customer flow to create greater separation which encourages natural social distancing on your sales floor. This is the most important weapon against this silent enemy. You invest a great deal of time and energy developing plans to guide customers to the point of purchase, now you must add the variable of infection control to that equation. Here are five strategies to consider as you overhaul the customer flow in your stores:

Aisle Realignment

Creating more space between aisles to promote proper social distancing between customers is essential in the new world of retail. Our professional fixture installers can mobilize your gondola shelving and displays to create more room. Learn More

Construct Half Wall Dividers

Building permanent knee walls at strategic locations establishes barriers to control customer flow and can create more locations for gondola and displays. Learn More

New Signage Installation

Placing new directional signage into your decor package to guide customers more efficiently through their journey and reminding them to follow safety guidelines. Learn More

Planogram Resets

Leverage category or product planogram resets to alter the customers buying path and creating greater spacing in high traffic areas. Learn More

2. Checkout Areas

The checkout lanes of your store are the most problematic areas for creating a safe environment as you renew your store. Space is at a premium and keeping customers six feet apart will be a constant challenge. This may seem an impossible task with the footprint limitations but it is necessary to find a solution to keep everyone safe as they congregate while waiting at the checkout. Here are steps you can take to improve safety and to enhance customer experience:

New Technology Installation

Many tech companies are introducing new strategies to meet new challenges including contactless checkout and curbside pickup to streamline the transaction experience. Learn More

Install Queuing Line Fixtures

Guiding your customers through the checkout process with a queuing line system allows you to create social distancing and offer more impulse sales opportunities. Lozier store fixtures make a creative selection of queuing line system products. Learn More

Checkout Counter Refit

Your existing retail counter configurations may need an overhaul to produce more space and a more efficient transaction process. Learn More

Install Sneeze Guards

A well-designed sneeze guard that provides a barrier between associates and customers is an inexpensive and practical way to build trust and keep everyone safe. Learn More

Electrical & Data Relocation

Repositioning the locations of point of sale equipment like registers, card scanners, scales, and beverage coolers are areas of opportunity to promote healthy shopping. Always use a licensed retail electrical contractor. Learn More

3. Customer Safety

At the heart of Retail Renewal is customer safety. It’s very likely you’ve implemented the immediate, reactive safety measures throughout your store such as hand sanitizing carts, floor markings and temporary signage. But to give your shoppers a higher sense of security, permanent safety measures must be implemented in key areas.

The expectations for cleanliness and surface sanitation are more important than ever and will be front of mind for the foreseeable future. Here are some of the most important steps you need to consider as part of a comprehensive customer safety strategy:

Hand Sanitizer Stands and Safety Kiosks

Freestanding hand sanitizer stands and kiosks that contain safety measures to fight virus transmission will be a common element at many store entrances in the next few months. Learn More

Shopping Cart Sanitizing Stations

Many stores now utilize greeters or cart retrievers to disinfect shopping carts between use; an automatic system is an idea whose time has come. Learn More

Hands Free Door Openers

Restroom door hardware can be converted with hands free handles and foot openers that are designed to minimize contact points while reducing the spread of viruses and germs. Learn More

Automatic Restroom Dispensers

Public restrooms have always been the focus for infection control and now is the time to upgrade with automatic, touch free dispensers for soap and paper towels. Learn More

Achieving Retail Renewal that customers can immediately see is critical to your future. There is nothing new about these safety measures. Each of these strategies and techniques are very familiar to retailers; you may have some of them already in place. But developing a comprehensive safety program to combat future transmission of the Coronavirus is important to the regaining the business that was lost during this horrible economic paralysis.

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