Checkout Counters: Maximizing Sales Potential

A Well Designed Checkout Counter Fosters Engagement & Sales

Your checkout counter or cash wrap is one of the most important pieces of real estate in your store. The critical customer engagement moments happen during the checkout transaction process. It is the time where your staff gets to sell. Indeed, your checkout counter also offers customers the best place to make a purchase when you display impulse items that they can use. Are you properly leveraging these profitable merchandising opportunities?

At DisplayMax, we design a checkout counter for you that integrates with your sales and merchandising processes. Our team can build counters with the option of full display fronts, whether you need shelves for snacks or LED lit glass display cases for valuable items such as tools, vape products or liquor. These counters make last minute impulse buys hard to resist for a customer who is waiting in line.

We can design your checkout counter to have additional features and equipment to enhance the checkout process. These can include bagging racks, scales, barcode scanners, customer displays, and cash drawers.

Proven for Decades

“The key reason for our success is that we always begin a project by first understanding your objectives and expectations,” says Charlie Domen, President of DisplayMax. “We want to know what success looks like to you and do everything we can to achieve it. We then commit to completing the job as you designed it to the project scope of work at each location. We guarantee it.”