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Retail Counters that Leverage Customer Engagement and Built to Last

The purpose of your retail Counter is to service and transact business with customers through face-to-face engagement. The Importance and value of the relationship exchanges between customer and employee during your checkout process should never be underestimated.

The design, features, and merchandising capacity of your checkout, cash wrap or sales counters must provide a satisfying and efficient experience during this crucial interaction. What it comes down to is this; no matter what you sell, a well-conceived retail counter has a major effect on your sales and profitability.

Our retail experts can help you custom design a checkout, food and beverage or sales counter that leverages customer engagement, increase sales and is highly durable. We invite you to explore our line of quality built and affordable retail counters.

Proven for Decades

“The key reason for our success is that we always begin a project by first understanding your objectives and expectations,” says Charlie Domen, President of DisplayMax. “We want to know what success looks like to you and do everything we can to achieve it. We then commit to completing the job as you designed it to the project scope of work at each location. We guarantee it.”

DisplayMax Retail Services promotional image featuring illuminated retail shelving.

Case Studies | Liquor Store Solutions

DisplayMax team designed and installed front sales counter showcasing custom retail fixture design.

Checkout Counters​

There are many strategies to consider when choosing a checkout counter for your store. Our modular approach allows you to create a counter that fits your space, customer flow, and maximize merchandising opportunities.

Design of straight retail counter featuring integrated cup holders, condiment stations, trash and napkin dispensers, storage cabinets.

Food & Beverage Counters

A good food & beverage counter leverages the power of impulse sales. Our designs focus on easy access for the customers with ample room for profitalbe product choices. We also use plywood construction so your counter lasts.

DisplayMax team designed and installed Praxair front sales counter showcasing custom retail fixture design.

Big Box Sales Counters

These sales counters are designed for face-to-face interaction with your customers. The Big Box design gives you a generous workspace, a durable front, and superior branding. A proven winner for industrial retail supply stores.

DisplayMax team designed and installed front sales counter showcasing custom retail fixture design.

Lozier Base Sales Counters

As a top Lozier distributor, we have expertise and inventory to create a solid solution for your sales counter. You’ll enjoy the merchandising flexability of Lozier shelving and a quality lamiate top with ample display area.

DisplayMax Gondola Shelving thin banner

Guaranteed Excellence

From the most complex store remodel to complex display installations to simple category resets for 1,000’s of stores we have the experience, flexibility and resources to get the job done right…we guarantee it.

Retail Counters - Designed for Profit

The design, features, and merchandising capacity of your checkout, cash wrap or sales counters must provide a satisfying and efficient experience during this crucial interaction. What it comes down to is this; no matter what you sell, a well-conceived retail counter has a major effect on your sales and profitability.

The DisplayMax Counter team can design and build an effective retail counter system that leads to higher transaction value on every customer. We can develop a wide range of counter styles and configurations that allows you to leverage your available space, integrate with store fixtures, and establish your store’s brand personality.

We can build your retail counters to the specific details of your floor plan, branding assets, storage, security, and display needs. We also consider the mechanical needs of your setup including wiring for IT Networking, landline phones, and electrical requirements.

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