The Vertical Advantage

In retail, floor space is at a premium. The gap between cost and profit continues to be slim. You need to display as much merchandise as possible, but space is a finite resource. The good news is that a small footprint doesn’t have to be a limiting factor for your business.

When you can’t grow out, you must grow UP. This is an opportunity to maximize every square inch of your shop, while increasing the appeal of your retail store. By leveraging the right fixtures from Lozier and professional placement from DisplayMax, you can increase your SKU count by 20–30% without adding a single square foot to your lease. Making the best use of your space comes down to skillful design and top-quality fixtures.

Vertical Merchandising

Vertical merchandising gives you the freedom to use previously wasted space to an advantage in your retail space. At DisplayMax, our team of experts understand the ins-and-outs of using retail fixtures to fully leverage sales potential. While items at eye-level are in the prime real estate, space above and below can be strategically used for destination merchandise. This is a simple way to place must-have items in close proximity to impulse buys, easily increasing basket size for each customer that visits your store.

Before we go too deep, let’s nail down the basics. Gondola shelving is a system that has a solid metal base and a sturdy metal back. They come with adjustable cantilevered shelves that can extend from either one or both sides. This makes them extremely versatile for product display. Gondola shelving is also very durable, capable of holding up to several hundred pounds. Lozier gondola systems can even be specially designed to hold more weight, if needed! Reasonably affordable and available in a variety of colors, gondola shelving is a great all-around choice for any merchandising environment.

Strategically, gondola shelving can also be used to break a customer’s sightline, drawing them into different areas of your business. High wall shelving can be used to create a boutique atmosphere that draws the eye upward, making a small space feel large and welcoming, rather than cramped. This also allows customers to spot appealing merchandise from across the floor.

We know that the atmosphere of any retail store can trigger customers to stay longer, buy more, and want to come back. Conversely, unstable shelves, messy merchandise, and outdated displays spur customers to leave more quickly, only buy what they need, and not come back. DisplayMax helps you solve this problem with customizable shelving and fixture solutions.

Additionally, fixtures can be used to guide customers through your store, encouraging them to move on or to pause before high-value items. This appeals to customers who value efficiency, while also pointing them to higher-profit-margin items.

Gondola height can also be used to differentiate departments. Keeping similar products grouped together and designated by shelving helps customers and employees find exactly what they’re looking for, driving customer satisfaction and loyalty. Because different types of merchandise require different displays, gondola shelving is an excellent way to easily help clients discover what they’re looking for, and some items they didn’t know they wanted.

Lozier’s Power Players

With three main types of shelving, Lozier gondolas are the gold standard for store fixtures.

Wall Gondola

Wall gondolas are the bread and butter of vertical shelving, allowing store owners to transform empty vertical space into profits. Maximize your vertical display space, improve shopability and

provide versatile options. Product categories that have a large quantity of sku’s are perfect candidates for display on Lozier wall gondola. A well-executed wall gondola section gives you high capacity display space and the ability to create planograms with impactful merchandising.

Island Gondola

The workhouse of a well-designed sales floor, island gondola are double-sided fixtures that make it easy to stock lots of merchandise on either side. These shelving units offer:

High capacity
Adaptability
Control of customer flow

As an industry leader, DisplayMax knows that different merchandise require specialized shelving. For the heavy stuff, Lozier supplies widespan gondola shelving, with rack widths up to 22 inches. Unlike cheaper shelving, which bows, cracks or breaks under the pressure, these fixtures are particularly engineered for large, heavy items like paint cans, bulk bags of flour, or pet food. Invest in shelving that will last with Lozier.

On the other hand, if floor space is the deciding factor and your merchandise is smaller, narrower base decks on gondolas can widen the aisles for a feeling of spaciousness and better foot traffic flow. Wider aisles also provide clear sight-lines for employees, reducing shrinkage and improving efficiency.

End Cap Gondola

Useless dead space often occurs at the end of gondola runs, this is where end cap gondolas shine. These fixtures are high-performers in

grabbing attention,
persuading customers, and
motivating impulse buys.

Studies have shown that utilizing an end cap can increase your product sales by 300 percent! These attention-grabbing displays signal importance to browsing customers. They are the perfect location to perform tests of new products, displays and promotions.

The Installation Secret

Store Surveys

We’ve all been in poorly designed stores, where dark corners hide products and top-heavy shelves are safety hazards. DisplayMax has the expertise to prevent this from happening in your business. When customers feel safe, welcome, and can easily find what they need, they’re sure to make their purchase and return next time.

In order to make the most of your space, DisplayMax performs detailed store surveys which reveal dead zones and areas where fixtures can be optimized.

We use the latest technology to ensure precision and ease of access, in 3 different methods:

3D Virtual Store Scans
360 Store Surveys
Measure and Verify

Having accurate data on facility dimensions, fixture counts, equipment conditions, and current planogram sets are critical for making improvements. Without proper information in the early planning phase, your retail project is sure to face costly issues and the outcome of the program will be less than expected.

Store Resets

At DisplayMax, we have decades of experience working with store management teams to coordinate store resets to maintain maximum shop-ability. We can help you with:

Fixture installation, Relocation, and Teardown
Product Merchandising & Planogram Execution
Shelf Tag Replacement
Product Replenishment
New Product Cut-Ins
Decor Package Installation
Point of Purchase Implementation

We can perform the work any time of the day or overnight to avoid sales disruptions and inconvenience to customers. In this industry known for lean budgets and tight schedules, a dependable merchandising partner is a valuable asset. Let the DisplayMax team help you execute your next store reset project and experience the difference.

Our team has been performing store resets for major retailers for nearly 30 years. During this time we have developed the highest project compliance standards in the retail industry: 100% compliance at every location you entrust to us. No other company in the retail services industry makes such a promise.

The Solution

Skyrocketing sales and increasing your bottom line doesn’t have to mean costly payout for more space. A cost-effective solution can be as simple as partnering with the retail design and installation experts at DisplayMax to maximize your existing space. All you need to do is

Think vertically
Utilize gondola shelving creatively
Execute DisplayMax’s carefully designed plans

By taking these simple steps, you’ll be able to attract and retain customers, drive impulse buys, and display more sku’s in an appealing and efficient store environment.