Mega-Bev Case Study
Case Study: Mega-Bev Store Remodel
Mega-Bev: Grand Rapids, MI
When remodeling a convenience or liquor store, new checkout counters, gondola shelving and displays are key components for your success. DisplayMax had the privilege of consulting, supplying and installing Lozier shelving and custom display counters for Meg-Bev in Grand Rapids, MI.
Owners Scott and Trina Niecko took over a large retail space that was once a specialty foods market. They transformed it into a stunning store that offers a massive variety of beer, liquor and wines. They also kept the deli market from the previous owners and paired the food selections with the fine wines in their collection.
Their impressive product selection, fine food offering and knowledgeable staff create a concept that transcends the typical local liquor store cliche without over reaching to a superstore.
Checkout Counter with Display Cases
Along with their outstanding beverage and food selection, Mega-Bev focuses on customer experience to create customer loyalty. This can be seen with their checkout counter which was designed, supplied and installed by the DisplayMax Team.
The counter features glass display cases for top shelf spirits with shelving that features profitable impulse items that integrates with the store’s product mix. The eye catching design utilizes shelving and slat wall along with the glass displays to create multiple merchandising opportunities.
Beer & Liquor Gondola Shelving
DisplayMax supplied and provided installation services for Lozier shelving that is used for their aisles and wall displays. To maximize merchandising space, they utilized 72″ and 84″ high island and wall gondola throughout in platinum beige color to match the store decor motif.
Gondola runs were limited to 16′ and 24′ long to break the aisles into departments by product type. This allows afficeinados to find their favorites spirit types while featuring an extensive selection.
If you have a store remodel that calls for creative fixture and counter solutions, contact the retail experts at DisplayMax at 810-494-0400. Or, open a chat below to get started.
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