End Cap Gondolas
Utilizing End Cap Gondola Will Increase Your Average Transaction Size
The most effective technique to employ to grow your sales is to leverage the power, versatility and pursausiveness of end cap gondola throughout your store layout. You likely spend a hefty sum of marketing dollars attracting customers to your store. Once they come through the doors the real work begins – capturing their attention and motivating them to purchase. End cap gondola are the tool that does this best.
End cap are single sided, free standing gondola shelving units that are typically located at the end of and island gondola run. Most are 3′ or 4′ in width and match the height of the adjacent fixtures. You can either hang merchandise from the backing board or use shelves to flat product.
End Caps are Powerful
Studies have shown that utilizing an end cap can increase your product sales by 300 percent! They are the perfect location perform tests of new products, displays and promotions.
End Caps are Versatile
Besides gondola color, you can use different styles and colors of backing board for greater impact. Options include slatwall, pegboard, solid board or customized graphic panels.
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