Wine is a very tricky and demanding category. There are so many varietals and brands on the market to display. Merchandising your most popular and most profitable selections is crucial to successful inventory turns and cash flow.

The question is: How do you feature the wine you want to sell more of in a way that will grab your customer’s attention and get them to buy?

DisplayMax has a solution for your retail wine displays that fit into your current gondola configuration or can easily be added on. This smart approach utilizes typical Lozier 3′ and 4′ gondola by adding several specialized shelving components. These components can be used on end caps, wall gondola, or island sections and they retrofit any existing Lozier store gondola.

These shelving components are specifically designed to display standard bottles of wine. They include:

• Bottle Holders – These allow displaying bottles vertically at the customer’s eye level to emphasize the label
• Wine Cradle – A wire shelf unit displays up to 10 bottles on an angle and quickly catches the buyer’s eye
• Bottle Crate – Used with a standard 16″ shelf, these four metal panels make a crate that holds over 30 bottle

The powerful benefit of these three components is they can be mixed and matched to give you a large number of display configurations that support the goals of your merchandising. These components place the wine bottles where they can perform best – in the customer’s line of sight. To add even more impact and functionality, add a colored backing board such as cherry or maple. There is also a drawer that fits under the base deck to improve storage space.

When integrated with a standard end cap unit, you get easy to set up a display that is sure to perform. Browse through the retail wine display gallery below to get a better understanding of these unique shelf components.

For questions, contact the DisplayMax fixture experts at 517-545-5540, or please open a chat below.