Imagine walking into a store without shelves.
It would be chaos, right?
How would you find anything?
Though we may seldom notice them, good shelving systems are the foundation of any smartly-designed retail space. In fact, by ensuring that products are showcased strategically, helping customers find what they need quickly, and allowing your store to perform optimally, your shelving can be a very valuable marketing tool. As a business owner, you have a lot of choices when it comes to how to display your merchandise. With all the options out there, we know that it can feel confusing and overwhelming, and we’re here to help.
When it comes to retail shelving, gondolas are the undisputed champions, and in this blog, we’re going to tell you why. We’ll start by walking you through the basics of gondola shelving, defining what gondolas are and describing the three main types available. Next, we’ll discuss the importance of gondola color and how that impacts in-store marketing. We’ll end by going into detail about what makes Lozier gondolas superior and how they can ultimately help you sell more.
Let’s start with gondola fundamentals!
What is a Gondola Shelf?
Gondola shelving systems have a solid metal base and a sturdy metal back. They come with adjustable cantilevered shelves that can extend from either one or both sides. This makes them extremely versatile for product display. Gondola shelving is also very durable, capable of holding up to several hundred pounds. Lozier gondola systems can even be specially designed to hold more weight, if needed! Reasonably affordable and available in a variety of colors, gondola shelving is a great all-around choice for any merchandising environment.
Three Fundamental Gondola Units
Designing a good retail floor plan may seem intimidating, but gondola shelving systems make it easy. In fact, you can create an optimal sales environment with just three basic gondola units:
1. End Cap Displays
As stand-alone gondola units, end caps can be used to attract customer attention and encourage impulse buys. They should be placed at the end of island runs, facing the drive aisles, to highlight high-margin items, new arrivals, and products on sale.
2. Island Gondola Units
Island gondolas are double-sided units that have room for merchandise display on both sides. High-capacity and free-standing, these shelves can help maximize your available floor space and create efficient center store aisles.
3. Wall Gondola Units
Single-sided wall gondolas allow you to take advantage of your perimeter walls, turning dead space into profitable product display. They’re available in heights ranging from 3 feet to 10 feet, giving you flexibility in merchandising. With these units, you can showcase large or small products either vertically or on shelves.
Ready to create a gondola configuration that works best for your store? Our expert team will ensure a seamless process from design to installation.
The Color of Your Shelving Matters… A Lot!
Gondola shelving is more than a placeholder for your products. It’s the foundation of an effective in-store marketing strategy. You see, companies design their products with bold colors and patterns to ensure that they stand out and capture customer attention. Gondolas act as a visual “anchor,” providing a backdrop against which those brightly-colored products are displayed. The right color of gondola creates an effective contrast with what is on them, making those products even more attractive and irresistible to customers.
As a foundational component of your store, your gondola shelving system should not only ensure that your merchandise stands out, it should also complement your overall branding. Lozier Gondola Shelving is available in multiple colors and textures, with some of the most popular being Platinum Beige, Charcoal Black, and Silver Grey. Neutral or earth tones blend well with virtually any color scheme, and serve as a great base on which you can build the rest of your interior design.
If you need help selecting the right color of gondola for your store, give us a call today! We’ll help you choose a color that works well with your branding and makes your products pop.
Lozier Gondola Shelving: The Best in the Business
Lozier has been manufacturing top-tier retail fixtures for sixty years. Renowned for their high-quality, durable products, they have truly set the industry standard for gondola shelving systems. Lozier’s gondolas are visibly superior, crafted from high-grade American steel with clean edges and a consistent powder-coated finish. But they don’t just look great, they are also built to last for decades. When you invest in a Lozier gondola system, you can expect it to hold up to years of use. These shelves are engineered to endure daily contact with customers without losing their impeccable appearance.
And if an accident does happen, because we all know that they inevitably do from time to time, Lozier has made it easy to change out parts. At DisplayMax, we keep a large selection of Lozier inventory in stock, and we can help you quickly and efficiently replace any gondola component that has been broken or damaged.
We are proud to be one of America’s biggest Lozier-certified partners and authorized distributors. Our superior Lozier gondola systems are guaranteed to help:
- Enhance Your Store Aesthetics
New gondola shelving will give your store’s interior a face lift, creating a clean, organized, and inviting shopping environment for your customers.
- Improve Your Product Display
Lozier’s newest gondola systems have been upgraded with better lighting options, adjustable shelves, and strategic layouts, making it easier for your customers to find and grab what they need.
- Optimize Your Sales Floor
The latest gondola systems prioritize efficiency, allowing you to get the most out of your available floor space and making sure that your store is performing optimally at all times.
- Maintain Durability and Longevity
Lozier gondola shelves are built to stand the test of time. They hold up well to daily wear and tear while staying functional and attractive.
- Allow Flexibility in Merchandising
Lozier gondola systems are modular and can be easily adjusted and rearranged to accommodate store updates and display changes.
If you’d like more information on Lozier gondola systems, reach out today! Our friendly and skilled team is standing by to answer your questions and find solutions to your needs. Let us help you select the best gondola shelving system for your store!
Gondolas: The Right Choice for Any Retail Environment
Your shelving selections are important.
As the foundation of your in-store marketing strategy, your shelves can make or break your business.
The right choice in shelving will complement your store’s branding, creating a visually appealing interior that customers will feel comfortable returning to again and again. More than that, a strategic shelving system will ensure that customers move efficiently through your space, guiding them to what they need and encouraging impulse buys through the promotion of high-margin items. This translates to happier customers and more sales for you!
Durable, versatile, and affordable, Lozier gondola shelving systems are the gold standard for both product display and customer engagement. By investing in Lozier gondolas, you will optimize your in-store marketing, improve foot traffic, and ultimately sell more merchandise.
Whether you need help creating an effective retail floor plan, selecting the right Lozier gondola fixtures for your space, or exchanging old, worn out gondolas for a newer, better system, our expert team is here to offer effective solutions. We’ll work with you to find the best options for your store, handling everything from design to installation. Reach out to us today, and tell us about your gondola needs!
