The sales counter is the heart of any store, and this is particularly true for industrial supply houses, warehouse showrooms, auto parts stores, and tool shops. In these large, commercial spaces, the sales counter serves as an anchor point for store aesthetics, as well as a hub for employee productivity and staff interaction with clients.
A great sales counter translates to great sales, and DisplayMax can help you achieve both.
In this blog, we’ll break down what makes a good sales counter, what factors to consider when you’re choosing one, and why our Big Box Sales Counters are the superior option. Let’s start by talking about sales counter strategy.
The Science Behind Sales Counters
Selecting a sales counter may seem like an insignificant decision, but choosing the right sales counter can add value to your business. So what can you do to ensure that you make a great choice?
In a nutshell, a strategically selected sales counter will best serve both your clients and your employees.
Consider Your Customers
Imagine a new customer coming into your store for the first time. What’s the first thing you want them to see?
As a central part of your store’s decor, the sales counter creates a visually appealing focal point for your shoppers, aids in your marketing endeavours, and gives your branding a boost. Research shows that people make a subconscious judgment about a place within 90 seconds of walking into it. That doesn’t give you long to win a potential customer’s business!
Interestingly, the majority of shoppers form their first impressions of a store on color. Suffice it to say that the colors and materials that you choose for your sales counter matter. A lot.
Research also shows that about half of shoppers won’t come back to a business if they don’t like the way it looks inside. This means that a poorly executed sales counter actually repels clients, discouraging them from making purchases or returning to your store. In the final analysis, you could lose about half of your potential customers by choosing the wrong sales counter.
Go back to that image of a new customer entering your shop. Now imagine that the first thing they see is a beautifully designed sales counter staffed by pleasant and helpful employees. That’s the right vision, and that’s what you should shoot for in your store.
Consider Your Staff
A good counter configuration doesn’t just cater to your customers, it takes your staff into consideration as well. What do your employees need to do their jobs to the best of their abilities?
The right choice of sales counter should streamline workflow, allowing your employees to easily interact with customers, efficiently perform tasks, and ultimately, experience greater productivity.
But the reverse is also true. A badly designed sales counter hinders employee productivity, slowing your staff down and contributing to interruptions in workflow.
Bottom line? A good sales counter can grow your profit margin, while a bad one may cost you in more ways than one.
The DisplayMax Difference
DisplayMax’s Big Box Sales Counters are the perfect solution for your counter needs. Impeccably designed and built to last, our counters are ideal for those who are searching for something standard as well as those who crave creative control.
Designed With You, Your Clients, and Your Staff in Mind
Our Big Box Sales Counters come with built-in branding on the outward face, making your commercial space more exciting and giving your marketing a boost. Designed to be inviting, our counters help draw customers into productive interactions with your employees. In addition, the inner side of the counters is equipped with two adjustable shelves and a lockable drawer. This provides your staff with plenty of storage and allows them to organize their workspace in a way that best fits their needs. Importantly, it also gives them the flexibility to change the configuration as necessary to maintain good workflow.
Hassle-Free Installation
Since the tops are secured to the cabinets, our Big Box Sales Counters are a breeze to install. Setup can be accomplished in four easy steps:
- Put the counters in place
- Level them with shims
- Fasten them together
- Finish with rubber base molding
That’s all there is to it!
But if convenience is a high priority for you, keep in mind that DisplayMax’s turnkey services include counter installation. Should you opt for this, our team of experts will be on-site to receive your equipment, inspect it to ensure that all is in order, and set everything up for you. We’ll also troubleshoot and solve problems as they arise, guaranteeing a smooth and headache-free installation process!
Materials Made to Last
We put a lot of thought into the makeup of our Big Box Sales Counters! The standard finishing materials were carefully chosen for maximum durability. The outward-facing side of the cabinets is outfitted with a hearty aluminum tread plate, capable of withstanding years of wear and tear from client contact. We opted to make the vertical panels, shelves, and drawers out of sturdy, high-quality MDF laminate in Dove Grey. This neutral color blends well with virtually any decorative scheme and hides dust and grime! As the finishing touch, we crafted the countertops from speckled graphite nebula laminate, a heavy-duty choice that will effectively mask dirt, debris, and scuffs.
Don’t waste your money on cheap counters that will fade or fall apart in a few years. DisplayMax offers high-quality counters with a long lifespan, guaranteed to stand the test of time.
Get Creative With Your Counters
Don’t misunderstand us, standard doesn’t mean one-size-fits-all or even one-size-fits-most. Our Big Box Counters can be tailormade to best fit your unique space. Everything is modifiable, from size and facings to color and materials, and even configurations. And depending on your needs, holes can easily be drilled into the sides of the cabinets for power and IT cables.
If you like to think outside the box, let’s chat about how DisplayMax can help bring your sales counter vision to life! As a customer-centric company, we define success as meeting the goals that you have in mind for your business, and we love achieving those goals together!
Choose Your Design and Configuration
DisplayMax’s Big Box Sales Counters are versatile and can be effortlessly modified to fit any space. Our standard cabinets are 42 inches high and come in 2 foot, 4 foot, and 5 foot widths. We also offer a corner unit and a transaction desk to expand your configuration options. Furthermore, we stock matching printer stations, file cabinets, and coffee bars so you can ensure that every piece of equipment in your store harmonizes with your brand’s aesthetics.
Since our Big Box Sales Counters are a modular system, they can be configured into a straight, L-shaped, or U-shaped cash wrap counter. We can also make it as big or small as you would like, depending on your building’s floor space and the size of your sales staff.
Don’t Settle for Bad or Boring Counters
If you’re intimidated at the thought of choosing a sales counter, there’s no need to be. Our knowledgeable staff is available to answer any questions you have, help you problem solve, and guide you through the decision-making process. With our signature turnkey services, we will help you brainstorm the most strategic counter selection for your space and send a team of dedicated experts to help with in-store setup and installation.
Your counter conundrums are over.
Reach out to DisplayMax today, and let’s talk about how we can work with you to get your sales counter needs met to your satisfaction.
